ALD Automotive is launching its new ALD VAN product, can you tell us more about its development?
In the context of commercial vehicles leasing, we have developed new services adapted to the use of these very specific vehicles.
The idea of creating a product dedicated to commercial vehicles came to us thanks to the feedback we received from some of our “VAN” customers. Their comments were similar: “We do not find on the market a product adapted to our needs, the current offers are too standardized. We would like utility leasing to be tailor-made.”
Then we invited our customers to come and discuss it in a workshop. Having already reflected on what ALD Van should be, we wanted to validate our hypotheses with them. We brought them together so that they can answer these questions; what would be the ideal commercial vehicles leasing product for you? How should it be designed, and what should it offer? After discussing these various issues, it turns out that our hypotheses were confirmed and even completed by new suggestions. We can say that it is a product co-created with our customers.